Did you know this about Italians and fashion
The story of Italian fashion began on 25th February 1951 when Count Giorgini staged a fashion show for an international audience in Florence.
André Suarès wrote that “fashion is the best form of farce, though nobody laughs because everyone takes part”. Dress has always been regarded as a means of self-assertion in society, an instrunment of personal confirmation and an important means of communication for individuals and peoples. It is also the language of desire: a game of flirting glances and emulation that talks about the evolution of costume, of modesty and of imagination over the centuries; erotic motivation is therefore a dominating impulse that determines one’s choice in clothing.
To sum up, the story of Italian fashion unwinds like a fairy tale for its purpose is fundamentally different from that of fashion in Paris, London or New York. For Italians, fashion is an instrument of social redemption whereby class is determined according to what one wears; elsewhere all of this is inconceivable: beyond the confines of Italy, fashion is only a tool for confirming social status.
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