So Dilish from Namibia won Big Brother, old news as it may be, I can not help but reference her in this article on personal brand.
We all have a personal brand which is quite obvious in the way we talk, walk, dress, eat etc. Some people are consciously aware of their brand and work hard to sustain it while others simply go with the flow. However at the end of the day your brand or perceived brand will affect how others treat you.
"It takes many good deeds to build a good reputation, and only one bad to lose it". Benjamin Franklin
Dilish's consistency through the BBA Show I believe earned her victory in the finals.
In the realization that social media has greatly exacerbated the potential of personal reputational damage, go ahead and develop a personal brand based broadly around your core values or beliefs and let most of your decisions and actions portray this brand. In this present world of mass sensitization, it is of critical importance to remain grounded in reality without getting consumed in the superficial.
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